Top 5 Social Apps on Android in Nigeria in Q2 2023

The second quarter of 2023 witnessed dynamic trends among the top 5 social apps on the Android platform in Nigeria. Here’s a detailed look into their performance, based on data from Sensor Tower.

Facebook Lite by Meta Platforms, Inc. saw consistent weekly download figures, starting at 83K in late March and peaking at around 113K by the end of June. Active users for the app were robust, starting at approximately 5.2M and steadily increasing to around 5.4M by the end of the quarter.

TikTok from TikTok Pte. Ltd. experienced a varied download trend, starting at 80K in late March, and peaking at 111K in mid-May before settling at around 88K by the end of June. Revenue for the app showed a slight fluctuation, peaking at $7.2K in late March, and ending at about $6.5K in late June. Active users saw a steady increase from 1.4M in late March to approximately 1.5M by the end of the quarter.

TikTok Lite - Save Data also from TikTok Pte. Ltd., had a significant increase in downloads, starting at 58K in late March and peaking at approximately 148K in mid-June. Revenue for this variant was minimal, with a peak at $95 in early June. Active users showed a consistent upward trend, starting at 2.9M and increasing to around 3.3M by the end of the quarter.

Instagram by Instagram maintained a steady download rate throughout the quarter, with figures ranging from 55K to 67K. Revenue for Instagram was fairly stable, peaking at $153 in late June. Active users saw a noticeable increase, beginning at 5.1M and reaching 5.6M by the end of June.

Instagram Lite showed a varied download trend, starting at 47K in late March, peaking at 81K in mid-June, and ending at around 54K by the end of the month. Active users for Instagram Lite also saw growth, starting at 1.3M and peaking at approximately 1.6M by mid-June.

For more detailed insights and data, visit Sensor Tower.